The Kids Still Heart Supreme

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tumblr milisopV1J1rcmbkdo1 1280 The Kids Still Heart Supreme

Its good to see that some things never change. The Streetwear Behemoth  just released their 2013 Spring/Summer collection in all of their respective Brick and Mortars with the usual expected fanfare, a damn line around the block. As many companies will tell you, the definition of what youth define as cool is very fleeting. The shit changes like a twitter trend. One minute your brand is a must have, and kids are lining up to cop and resell like they’re on Wall Street. Then as quick as it began, your brand is yesterday’s news and you couldn’t give the shit away to a freezing homeless man. Its a cold, cold game in this cool, cruel world of streetwear. SUPREME makes this shit look easy. Not only are they almost 20 years deep in the game, they are going just as strong, they’re bigger than they’ve ever been, and its a line that people still swear by. All impossible feats with kids and their A.D.H.D and hypebeast tendencies. You may have missed a chance to get some, especially if you’re not the wait in line type, but the whole collection will be released online next week on 2/28. You still have time to blow your rent money, act accordingly.

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