With UGG being a sponsor of Tom Brady and the Patriots playing solid football, UGG drops a new TV spot/commercial featuring the New England QB. The new “Pink Slip” campaign places Brady in a situation he has performed over and over. Tom Brady has a tradition of giving players on the team a pair of UGG’s as a way to show his appreciation for them.
Produced by M&C Saatchi Los Angeles and directed by the Guard Brothers, “Pink Slip” captures the essence of this story through a dramatic moment when a football rookie is at a crossroads in training camp and walks up to his locker, consumed by anticipation at whether he makes the team or not. When he finds a pair of Ascot slippers in his locker and Tom shows up to congratulate him, the rookie finally knows the answer. Additionally, Tom’s performance and lines were entirely unscripted, as the scene derives from an authentic moment.
Check out the commercial below.