Nike is treading into new waters with their latest project. The project, titled the Nike 78,  will allow 78 artist  to work on art projects that were inspired by and included products from the company.
“NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. Creatives involved will receive a brand new pair of NIKE shoes and will be asked to use sport as inspiration to challenge their function. The project will be documented on this website and after the shoes have been collected, an exhibition showcase is planned for the London Design Festival 2010. This is a unique project featuring some of the most talented creative individuals, studios and other organisations.
NIKE have been chosen as the inspiration for this project due to their rich history of creative ventures and the brand’s constant aim to push the boundaries of sport, something which NIKE78 will also seek to creatively challenge.”
I have included a couple of my favorites, but you can hop over to the site and check them all out. I know we have some really artsy readers, if you had a pair of Nike shoes as part of an art project, what would you do? Let us know in the comments.
Via Inqmnd.
