With the World Cup sitting just around the corner, Nike has released the full length video to promote their “Write The Future Campaign”. The campaign is centered around the world’s most popular sport, football (or soccer to you Americans), and how winning or losing can have an impact on the lives of your countrymen. Football fans around the world will be able to experience the full three-minute film online at nikefootball.com from May 20th at 6pm GMT before it rolls out through global partnerships with Facebook, YouTube and QQ.com on Saturday the 22nd. The spot will then air across 32 countries, sharing the campaign with millions of fans around the world on May 22nd.
The film feature appearences from some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. There are also special guest cameos by tennis legend Roger Federer and basketball superstar Kobe Bryant, with Homer Simpson completing the star-studded cast of appearances.
In addition to the theatrical aspect of the film, we get a good look at Nike’s supercharged Elite Series football boots. The sneakers provide new levels of performance for players during the tournament. Nike’s Mercurial Vapor SuperFly II, CTR360 Maestri, Total90 Laser III and Tiempo Legend III all feature a new performance upper to improve on-field visibility and a reengineered outsole to deliver lightweight performance for every style of player. The Elite Series is available to players at all levels and also incorporates Nike Football+, which features exclusive insider access to the world’s best coaches, players and teams for total game improvement. All four Elite Series boots to be worn by Nike players in South Africa, the Nike Mercurial Vapor SuperFly II, Nike CTR360 Maestri, Nike Total90 Laser III and Nike Tiempo Legend III, are available at retail and at www.nikestore.com as of May 22, 2010.
For additional information, check out Nike Facebook starting at 6pm GMT today.
Soooo fresh!