There is no question, that large companies are trying their best to get into the social media space and brand themselves as cool. One such effort involves Ford, the University of Michigan, and the winner of an web application contest.
Ford managed to integrate an app called Virtual Road Rally into a Ford Fiesta, that allows users to map out fun drives, points of interest and local favorites; and share them with others. Now I know what you are thinking, my car would be an awesome twitter personality, however, Ford Engineers set parameters to define emotions for the car. So if the wipers are on for instance, suggest it is raining that the user “it” is not having a good day. Or input from the power train sensors, suspension, steering input, indicate the car is being driven in a fun way, the car can tweet or blog about the fun it is having.
The experiment is happening as we speak, and you can follow them on their trip from Michigan to Californi via their blog, AmericanJourney 2.
