Nike Debuts the AW77 Customization Truck

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I know the musicians and guests at the Musicfest Northwest were geeked when Nike invited them to design their very own AW77 Hoodie in their Customization Truck for its debut.They were able to work closely with a design consultant to devise and create an AW77 hoodie that met their style expectations within 20 minutes.

There is good news folks: we can do this too.

Look out for a customization truck in your area or customize your own AW77 Hoodie through NikeiD with chenille numbers and words.

Now these hoodies aren’t just any ole’ hoodies. I guess you call them historic since the AW77 was created in 1977 by running legend and Athletic West founder, Geoff Hollister, who revamped the workout staple with a half-zip. Today those styles has broadened into fitted colorful full-zips and pullovers.

Visit NikeiD for more information.

*Photos snagged from NikeiD

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One Response to “Nike Debuts the AW77 Customization Truck”

  1. May 17, 2010 at 7:14 pm #

    That's really cool actually. Kudos to Nike for giving us what we want… I HOPE THEY WERE FREE! or cheap at least. In the meanwhile if you want to create custom hoodies with whatever you want on them you can visithttp://www.youdesignit.com. thanks for the post!

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