Fashion blogs have been a buzz with news of “Fashion Against AIDS, the second annual H&M collection to benefit youth HIV/AIDS awareness.
Each year the retail giant collaborates with Designers Against AIDS and celebrities in fashion, music, sports and art come together to design a collection in 100% organic cotton. This year, everyone from Katy Perry and Estelle to Roisin Murphy and N.E.R.D. contributed to the project.
Messages like “Use Your Brain” and “Protection is Power” are scrawled across t-shirts, dresses and bodysuits. 25% of the sales price will be donated to the cause. It hits stores May 28th.
