A Whole New (Disney) World

mickey

He’s the mouse that banks $5 billion annually. That’s a lot of cheese, but Mickey Mouse is a brand, and the little guy Disney has built an empire around.

But many argue the cherished icon is outdated.¬†And Disney is listening. The giant is remaking Mickey and giving him an edgier, cunning new style. The first glimpse of him will come in the form of a video game next year¬†– Epic Mickey — a Wii experience that looks promising. Peep the full story in the NYT¬†What do you think about a whole new Mickey?

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2 Responses to “A Whole New (Disney) World”

  1. November 6, 2009 at 1:55 am #

    This just looks disturbing…

  2. November 8, 2009 at 7:53 am #

    Super post, Need to mark it on Digg
    Edwas

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