Now this is pretty cool and should be the way that all videos are purchased online. When you purchase selected titles from Amazon, look for the Disc+ on Demand logo. When you buy the DVD or Blu-ray, you will also be able to stream the movie from Amazon on Demand in Standard Definition. Would have been nice if they would allow HD streaming when you buy the Blu-ray version, but I guess something is better than nothing.

Only US at the moment.

[Amazon]